To celebrate the retailer being recognised as Marketing Week’s Brand of the Year, our branding columnist writes about its remarkable five-year transformation. This is not just a marketing column, it is a Marks & Spencer marketing column.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Michelle Anderson is finding major strategic and creative benefits to using AI on a daily basis in her role leading marketing at leisure startup Soul Padel.
Describing the Lloyds Banking Group’s portfolio refresh as the UK’s “largest fintech transformation”, CMO Suresh Balaji still gets “butterflies” when making big brand decisions.
As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in positioning the comparison site as an entertainment brand.
It’s easy to get sucked into demographic marketing but more often than not you’ll live to regret it – I certainly did.
Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told since 2021, instead opting for a short film about a boy befriending an octopus.
Marketing Week’s annual Career & Salary Survey is now open.
Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting your ad effectiveness.
The Coca-Cola Company is keen to “jump in” to better understand how it can use generative AI across the organisation, but will not just use the tool for “the sake of doing it”.
Drawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its customers.
According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to increase their 2025 media budgets.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Six months into the role, Expedia Group’s CMO reflects on the importance of insight to drive repeat custom.
We arm you with all the numbers you need to tackle the week ahead.
Culture, diversity and looking beyond marketing are the key components of an ‘ideal’ marketing team, say leaders from Specsavers, Sky and KP Snacks.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From M&S scooping Brand of the Year at the Marketing Week Awards to B2B marketers facing pressure to deliver leads, it’s been a busy week. Here is my take.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Data and analytics skills gaps might be worrying B2B marketers, but are they underestimating the importance of critical thinking, financial fluency and empathy?
Nearly half of marketers haven’t been offered the opportunity to upskill, compounding an existing skills problem and piling increasing pressure on teams.
Marketing Week’s new and exclusive State of B2B Marketing research reveals customer insight is the most critical quality B2B marketers can possess, with empathy languishing at the bottom.
The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover the brand’s appeal to customers?
The trend of confusing consumers might earn attention but perhaps not the kind you want, and ultimately not the outcomes you get from a clear message.
Ogilvy UK’s Dan Bennett shares his next three secrets to help you think more like a behavioural scientist and get results from the customer.
Creative campaigns and exclusive insights from across the agency landscape.
Mars introduced a tool that uses “behavioural philosophy” to predict the impact of creative in driving sales in 2020, part of its eternally evolving effectiveness effort.
Having the right people at the heart of effectiveness programmes is the difference between succeeding and failing.
B2B marketers have long leaned on lead generation as a way to quantify their contribution to revenue, however, with many recognising it can be a blunt measure, is there a better way for marketing to showcase its contributions?
Solving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.
Marketers should cease pontificating about the validity of CMOs and their time in post, and start focusing on how to do the job better.
Five top marketers from a range of businesses share their outlook for the future of marketing leadership, from struggles with role fragmentation to the need to be deep collaborators.
High levels of inflation have forced many brands to lean on increased prices as a lever of sales growth. This year, growth will have to come from elsewhere, presenting marketers with a huge challenge.
Maintaining a balance between price and footfall growth is a “North Star” for the McDonald’s business, which hopes its growing loyalty scheme will help it further step up its pricing strategy.
Escaping dependence on price promotions is a tough challenge, but it’s achievable with Mark Ritson’s systematic approach.
AI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement.
If engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
Virtual production helps brands to cut the costs and environmental harms of video shoots, without compromising on the creative possibilities.