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Better Internet for Kids

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Creating a safer and better internet for children and young people
© BIK
Better Internet for Kids

The European strategy for a Better Internet for Kids (BIK+) aims to improve age-appropriate digital services and ensure every child is protected, empowered, and respected online. This platform provides access to the dedicated work, support, services, and policies in place - across the EU and beyond - to make this a reality.

Read more about Better Internet for Kids
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Join Safer Internet Forum

A youth-led annual international conference in Europe on opportunities, risks and solutions related to child online safety and making the internet a better place.

Register for SIF 2024!
A banner with the logos and decorative elements of the 2 BIK campaigns: AdWiseOnline and MediaSmartOnline
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New campaigns

Protecting YOU(th) against manipulative digital marketing practices and spotlighting media literacy initiatives.

View all campaigns
A group picture of young people participating at Safer Internet Forum 2023
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Youth participation and empowerment

Children and young people are at heart of the BIK agenda, ensuring that every child is protected, empowered and respected online.

Read more about youth activities

In the spotlight

  • conference

Safer Internet Forum (SIF) 2024

Safer Internet Forum (SIF) is a key annual international conference in Europe where policymakers, researchers, law enforcement bodies, youth, parents and caregivers, teachers, NGOs, industry representatives, experts and other relevant actors c

  • Hybrid

Implementation of the European strategy for a Better Internet for Kids+ (BIK+ strategy).
© BIK
  • Knowledge hub insight

The new BIK Knowledge Hub: the European central access point for information, evidence, policy and practice insights

Upon entering the Knowledge hub on the new and relaunched Better Internet for Kids (BIK) platform, users are greeted with a comprehensive overview of this new resource's different features and components. It serves as a one-stop destination for accessing a wide array of resources and insights supporting the monitoring of the impact of the digital transformation on the well-being of children and young people in Europe.
Banner with the AdWiseOnline campaign logo and the visual element of a boy playing an online game
  • news

AdWiseOnline guide to outsmart unwanted ads and marketing traps online

The hidden costs of seemingly ‘free’ platforms extend beyond what meets the eye. Digital marketers strategically target young people, overloading them with ads. Influencers, a prominent part of this marketing landscape, play a significant role in this by promoting products and services on social media platforms. The results of the investigation conducted by the European Commission and consumer authorities show that online influencers rarely disclose commercial content.
BIK+
© BIK
  • BIK news

The first BIK+ strategy evaluation

On Wednesday, 11 May 2022, the European Commission adopted a new European strategy for a Better Internet for Kids (BIK+), which aims to improve age-appropriate digital services and ensure that every child is protected, empowered, and respected online.

In the spotlight

  • conference

Safer Internet Forum (SIF) 2024

Safer Internet Forum (SIF) is a key annual international conference in Europe where policymakers, researchers, law enforcement bodies, youth, parents and caregivers, teachers, NGOs, industry representatives, experts and other relevant actors c

  • Hybrid

Implementation of the European strategy for a Better Internet for Kids+ (BIK+ strategy).
© BIK
  • Knowledge hub insight

The new BIK Knowledge Hub: the European central access point for information, evidence, policy and practice insights

Upon entering the Knowledge hub on the new and relaunched Better Internet for Kids (BIK) platform, users are greeted with a comprehensive overview of this new resource's different features and components. It serves as a one-stop destination for accessing a wide array of resources and insights supporting the monitoring of the impact of the digital transformation on the well-being of children and young people in Europe.
Banner with the AdWiseOnline campaign logo and the visual element of a boy playing an online game
  • news

AdWiseOnline guide to outsmart unwanted ads and marketing traps online

The hidden costs of seemingly ‘free’ platforms extend beyond what meets the eye. Digital marketers strategically target young people, overloading them with ads. Influencers, a prominent part of this marketing landscape, play a significant role in this by promoting products and services on social media platforms. The results of the investigation conducted by the European Commission and consumer authorities show that online influencers rarely disclose commercial content.
BIK+
© BIK
  • BIK news

The first BIK+ strategy evaluation

On Wednesday, 11 May 2022, the European Commission adopted a new European strategy for a Better Internet for Kids (BIK+), which aims to improve age-appropriate digital services and ensure that every child is protected, empowered, and respected online.

National trends, issues and initiatives

SIC
© BIK
BIK Knowledge hub
Explore the central access point for information, evidence, and policy insights on the impact of digital transformation on the lives of children and young people.
View more
Safer Internet Centres
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Safer Internet Centres
Connect with your national Safer Internet Centre (SIC) to access resources and sources of support, providing awareness raising, helpline, hotline and youth participation services.
Young people sitting on the floor with digital devices
Ensuring digital well-being for adolescents

Romania

Group of adolescents discussing around a magazine
Analogue and digital go hand in hand

Denmark

A group of five young people all holding their own smartphone and looking at it.
ADWeeks2024 campaign promoted internet safety in Lithuania

Lithuania

Young people sitting on the floor with digital devices

Ensuring digital well-being for adolescents

Romania

Group of adolescents discussing around a magazine

Analogue and digital go hand in hand

Denmark

A group of five young people all holding their own smartphone and looking at it.

ADWeeks2024 campaign promoted internet safety in Lithuania

Lithuania

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Safer Internet Forum 2023 wrap up

Making youth voices heard
© BIK
A key priority under BIK is for young people to voice their opinions to various stakeholders to develop online safety guidance, learning and campaigning materials, and contribute to decision-making processes to help create a better internet.
See all BIK highlights

Learning corners

Learn about the issues that matter to you with learning modules and deep dives into a range of digital citizenship and online safety topics.
Children and youth
© BIK
Children and youth

Discover advice and resources to help you navigate the online world, along with insights into the work of BIK youth across Europe.

Parents and caregivers
© BIK
Parents and caregivers

Explore information and resources to help you support your children to have positive online experiences.

Teachers and educators
© BIK
Teachers and educators

Browse materials for teachers, educators and other adults who support young people’s online experiences in professional settings.

Newsletter subscription
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Newsletter subscription
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Stay informed
Read the quarterly Better Internet for Kids bulletin for all the latest news.
Subscribe Browse previous editions

Upcoming events

international day
End Child Sex Abuse Day 2024

  • Online

    • international day
    World Children's Day 2024

  • Online

    • See all events

    Latest news

    Team Portugal on the European Cybersecurity Challenge 2024
    Portuguese Safer Internet Centre 12 November 2024
    Team Portugal at the European Cybersecurity Challenge 2024

    The European Cybersecurity Challenge (ECSC) is an initiative by the European Union Agency for Cybersecurity (ENISA) which aims to enhance cybersecurity talent across Europe and connect high potentials with industry leading organisations. In this event, national cybersecurity teams made up of 10 best talents, aged between 14 and 25, are challenged to solve problems related to computer security, in the form of Capture The Flag (CFT) competitions.

    Girl crying while looking at her phone
    Slovenian Safer Internet Centre 8 November 2024
    Slovenian Awareness Centre at President of Slovenia’s forum on violence

    The Safe.si awareness centre was invited to participate in the third presidential forum of the President of the Republic of Slovenia, Nataša Pirc Musar, which was dedicated to the issue of violence. Safe.si associate Marko Puschner participated in the forum, which took place in Brdo pri Kranju in May 2024, as a panellist on behalf of the awareness centre.

    Teenage girl with a smartphone in her hand upset about cyberbullying
    BIK Team 7 November 2024
    International day against violence and bullying at school including cyberbullying

    On the first Thursday of November, people and organisations around the world stand together for the International Day against violence and bullying at school, including cyberbullying. The UNESCO Member States declared this day to recognise that violence, in all its forms, infringes on young people’s rights to education and their health and well-being.

    Little boy on a couch using a smartphone
    French Safer Internet Centre 6 November 2024
    France’s Screen Commission: Addressing the impact of screens on young people

    In mid-January 2024, Emmanuel Macron established a Commission composed of experts from civil society to evaluate the issues related to children's exposure to screens and make recommendations. Over the course of three months, the Commission interviewed nearly 150 young people and heard from more than 100 experts and professionals to cover various aspects of children's and adolescents' relationships with screens and digital technology.

    See all news