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Megan EverettLatest Articles…
Writing Prompt: Your Soap Box
What do you stand for? Questions to get you started: What's bugging you about how your competitors operate? What do you see happening that needs to stop? What positive changes need to be made in your industry or line of business that everyone else seems to overlook or...
Tell a More Engaging Brand Story: Use a Villain!
One of the things I have my clients do over the course of our time together is create a persona (or three) for their customers' Big Challenge/Desire. (It's part of the Biz Story Outline.) We ask the question: Who, or What stands in the way of your client...
The Crowd Sale Experiment
What would you rather do: sell your thing one at a time to many people? Or sell your thing all at once to many people? Hmmm. I thought so. So why do we -- so often -- attempt to find new clients and customers one at a time? Group sales are not a new concept. Folks...
How to Stand Out, Stand Up, and Help Change the Business World
Do you look the same as your competitors? SOUND the same? You might find this hard to believe, but even with my branding background, I've had a blind spot about HOW to stand out from the crowd. Differentiation -- that fancy word for your Unique Value Proposition -- is...
Return on Influence: The Revolutionary Power of Klout, Social Scoring and More (an Interview with the Author)
Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest...I've been watching this whole Klout thing from...
My Personal Battle With Comparisonitis (and How I’m Making Peace)
She's a gnarly bitch that Comparisonitis. She and I bump heads at least once or twice a year. (When I was younger, it was more like once or twice a month.) You'd think I'd be less surprised now when she sidles up beside me. And not-so-innocently whispers in my ear,...
SSC 1.2 :: The Meeting
Julia stood on the sidewalk, the letter in her hand. She looked at it again and then searched the storefronts for a matching address. There IS no 404. Am I even on the right street? She craned her neck to read the street sign. Hmm. West...
Visual Marketing: A Review and Interview with the Authors
I recently spoke with Anita Campbell of SmallBizTrends.com and BizSugar.com and David Langton of Langton Cherubino Group -- the co-authors of "Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design." If you'd like to listen to the...
Case Study: Create Your Mastermind ‘Posse’
Peer-led Mastermind Groups. Everybody wants to be part of one, but the good ones can be hard to find (or create). Besides the obvious logistical challenges, you've also got to get just the right mix of personalities, expertise and commitment. And even then, things...
Behind the Scenes of AmyTV
Some of you may have seen Amy's video series, Content Marketing Stripped. She's created a total of 20 videos so far -- each one a gem filled with storytelling, humor and value. Perhaps (like me), you found yourself giggling out loud and sharing the videos with your...
Show Them You’re Listening
My own business coach is...
5 Ways to Make Your Marketing Stick
Small Business Pickles: a True Tale of Trust and Betrayal
na·ive [nah-eev] adjective having or showing a lack of experience, judgment, or information; credulous: She's so naive she believes everything she reads. It's easy to see looking through the rear-view mirror that one of my biggest life lessons is trust. Who to trust....
Spinning Your Plates: How to Find Balance and Order
A guest post by Zeus Yiamouyiannis. For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment, whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre is my mentor in...
Surprising Advice for Honing Your Storytelling and Blogging Skills
Have you seen the above rules before? It's super-smart advice! [Get more writing and content marketing tips from Copyblogger.] Here's Step #11: Don't Write in a Vacuum. It's simple: if you want to get better -- no matter what your experience level -- you should also...
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